The program plans to distribute 105,000 Fleckvieh cows equally across all 47 counties in Kenya, forming groups of ten individuals per polling station, each owning a cow.

This cooperative model seeks to provide employment, health benefits, and food security, with proceeds shared from milk and other value-added products. The ultimate goal is to eradicate poverty, hunger, disease, and ignorance in Kenya.

The Fleckvieh breed is known for its durability, ease of handling, disease resistance, and high-quality milk and beef production. Modern Austrian Fleckvieh cows produce an average of 7,900 kg of milk with 4.18% fat and 3.43% protein annually.